BC Card Unveils New Design with its “Beyond Cards” Campaign

BC Card has started a new TV commercial series centered around the theme of art. Following the first installment - “Beyond Cards” - in December last year, featuring computer-graphic images which left the viewer guessing about what was coming, the latest series, “Something Unexpected”, revealed more about the new card design.

The second commercial campaign dazzled viewers with newly launched card designs full of unique color combinations, again rendered by computer graphics. In cooperation with the world-famous British graphic designer Si Scott, the company has succeeded in renewing a total of eight card designs for BC Card including the Top Card, Platinum Card, and Golf Card.

One of the highlights of the new commercial was the song; composed and sung by the Dynamic Duo, the hip-hop musicians, the commercial song for the first series of “Beyond Cards” was so well-received by the public that it was rewritten as a full-length piece entitled “Beyond the Wall.” This time around, the song was created by equally celebrated artist Tablo of the hip-hop group Epik High and sung by the female rapper Yoon Mirae. She said in an interview that it was the first time in her life she had performed for a commercial. Nevertheless it is said that she tried her best with powerful hip-hop bit.

Park Sang-Jin, Senior PR Manager at BC Card, said, “Our latest TV commercial, following on from the initial one, tells viewers that we’ve got something totally different. We’ll keep rolling out new ads that go way beyond the run-of-the-mill credit card commercials.”