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~2022 Contents
Title BC Card awarded first place in Korea First Brand Awards Date 2017.01.19

BC Card awarded first place in Korea First Brand Awards

  • First Brand Awards has selected industry’s top brands by consumer preference and satisfaction rate for 15 years
  • BC Card was awarded first place in the credit card sector at the awards ceremony held in Conrad Hotel on January 18th
  • BC Card was highly praised for its services – diverse card products and marketing activities - to financial companies and consumers

BC Card (President and CEO, Joon Hee Suh, www.bccard.com) has been awarded first place in credit card company sector in the 15th Korea First Brand Awards.

Korea First Brand Awards is a customer satisfaction research based on ACSI (Consumer Satisfaction Index) model developed by Korea Consumer Brand Committee and Korea Consumer Forum.

The ceremony of the 15th First Brand Awards was held in Conrad Hotel in Yeouido, Seoul and was attended by industry´s top companies, including BC Card.

BC Card was awarded first place for its achievements in customer satisfaction activities including ▲ launching diverse card products for consumers and corporates (“Boo-ja-dwae-sae-yo (Be Wealthy)” card series) ▲ launching annual marketing campaign (BC on a Red Day) ▲ launching brand campaigns (Do it now, BC) ▲ fostering green consumption life, and so on.

Mr. Seog Jin Choi of BC Card´s Communication Department has stated in the ceremony, “I believe BC Card’s diverse approaches to consumers via differentiated products and services have increased brand awareness and satisfaction level of BC Card among customers. BC Card will continue to do its utmost best to think in consumer´s point of view and actively communicate with customers.”

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