BC Card (President and CEO Jong Jin Chae, www.bccard.com) announced on June 15 that it has signed an MOU with Korea Arts Management Service to revitalize the Daehak-ro cultural performance market.

The MOU was held at the office of Korea Arts Management Service in Daehak-ro, Seoul, on the afternoon of June 14, and was attended by Jin Cheol Kim, Director of BC Card Marketing, Sun Young Kim, Director of Korea Arts Management Service, and musical actor Hoon Jeong Ko.

Through the MOU, BC Card and Korea Arts Management Service will provide ▲ a public offering project at Daehak-ro ▲ a discount of up to 50% off merchants near the venue ▲ up to 80% discount on theater / musical performances.

In addition, BC Card plans to conduct ‘An Analysis on 2017 Performance Consumption Trends using big data’, initiated by Korea Arts Management Service, through its Big Data Center. It will analyze consumption trends of 2017 based on card data and social data, and use the information to target customers and plan PR / Marketing strategies.

Jin Cheol Kim, Director of Marketing, stated, “BC Card plans to promote ‘BC there’ in Daehak-ro, a symbolic venue known for ‘creation’ and ‘freedom’, and provide young customers with new experiences. We will contribute to revitalizing the cultural performance market by expanding various cultural benefits and locations where customers can enjoy these benefits.”

Meanwhile, BC Card has been contributing to the revitalization of the domestic cultural performance industry by providing various benefits which include ticket discounts and ‘1+1 ticket’ promotions.