BC Card made an announcement on December 4th that it has become the first in the industry to rank No. 1 in the credit card service category of the National Customer Satisfaction Index (NCSI)¹, supervised by the Korea Productivity Center, for ten years straight.

BC Card has initiated a wide range of activities, with the aim of reinforcing its services for the domestic financial institutes and customers. For instance, since the introduction of the ▲ Customer Panel System in 2008, around 160 ideas, such as changing the terms used on product guides from the customers’ perspective, have been put forward by the panel comprised of actual customers using BC cards, and reflected in the actual business of BC Card. In addition, one-stop customer complaint handling services have been provided by the ▲ Call Center to improve customer convenience, and this helped reduce the complaint processing time. Also, ▲ guidelines on dealing with customers with disabilities have been established and are being implemented.

This year, a wide range of marketing campaigns tailored to customer needs were carried out, and they included ▲ provision of flight tickets (BC Card for Travels), ▲ discounts on the shows and at the restaurants in Daehangno (BC Card Is There), and ▲ discounts on books (BC Card for Reading).

“It is an honor to be the first in the credit card industry to be ranked No. 1 in the NCSI for 10 consecutive years,” said Chae Jong-jin, the President and CEO of BC Card, who then added, “We will dedicate our efforts toward customer-oriented management to provide more valuable and differentiated services to our customers.”

¹National Customer Satisfaction Index (NCSI): An index for measuring customer satisfaction levels that has been jointly developed by the Korea Productivity Center and the University of Michigan. It is a model for assessing customer satisfaction with products and services sold in Korea and abroad and quantifying the results thereof. It is a trusted customer satisfaction measurement model that is used by some 30 countries around the world including Korea and the United States annually.