BC Card (CEO and President Lee Mun-hwan, www.bccard.com) has signed an MOU with start-up Nanuda Kitchen (CEO Kim Yukoo, www.nanudakitchen.com) to analyze big data trade area.

Nanuda Kitchen is a start-up service that provides integrated start-up support services such as “Share-store” platform service, menu development, marketing support, sales and settlement management, which connects start-up space to pre-founder.

Through the MOU, BC Card will provide information on the analysis of the new business districts of Nanuda Kitchen based on BC Card's numerous merchants' information, big data based on card payment history and know-how of analyzing business districts. It will also support payments services that incorporate BC Card's digital technologies.

Based on BC Card's commercial information, Nanuda Kitchen will be able to identify and utilize major customers, popular industries and consumer trends in new business districts.

BC Card hopes to continue to contribute to improving the quality of innovative services provided by Nanuda Kitchen through big data collaboration and digital service platform exchanges.

Meanwhile, BC Card actively cooperated in finding promising startups based on digital technologies by signing an MOU with Robo-Advisor start-up SBCN in February.

Kim Jin-cheol, marketing director of BC Card, said, “With this MOU, we will create synergy that BC Card, Nanuda Kitchen and pre-founder can benefit”, and also said, “We will continue to discover startups with innovative ideas based on digital technology and strengthen BC Card’s big data advantage through active cooperation”.