BC Card (CEO and President Lee Mun-hwan, www.bccard.com) has launched ‘#Mytag’ service to support marketing activities of the affiliate members.

‘#Mytag’ is a platform that recommends customized affiliate member benefits to customers based on Big Data.

In the case of the affiliate members, registering their own discounts in ‘#Mytag’, BC Card will extract the potential customers who are expected to use the merchant among the 38 million customers based on Big Data. ‘#Mytag’ effectively informs its stores and secures customers for low cost.

Customers can also benefit from ‘#Mytag’ conveniently. First, the customer will be recommended for the affiliate member's benefit, according to the consumer's propensity to consume on the first screen of the BC card mobile app. After you 'tag' the recommended affiliate member benefits, you will automatically receive the benefits when you pay with a BC Card at the affiliate member.

Although small and medium-sized stores such as snack bars and supermarkets lack marketing means compared to large stores such as department stores, ‘#Mytag’ will allow them to directly market to 38 million customers of BC Card.

Kim Jin-cheol, marketing director of BC Card, said, “Our affiliate members will be able to effectively conduct marketing activities for BC Card customers through ‘#Mytag’, and, the Small and medium-sized affiliate members that have difficulty in marketing than large franchisees can effectively secure customers and increase sales.” “We will continue to provide more diverse benefits and services in order to coexist with small and medium-sized affiliate members in the future,” he added.