BC Card (Mun-whan Lee, President and CEO, www.bccard.com) was the 1st company in the industry to be ranked as #1 in the credit card division in the '2018 National Customer Satisfaction Index (NCSI)' survey organized by the Korea Productivity Center for 11 years in a row.

BC Card is assertively reflecting the results of experience and discussion with the customer panel in the process of service planning through 'BC Navigator', which is a customer panel system first introduced in 2008, toward improvement of services.

In fact, BC Card reflected the results of testing and discussions in advance with a customer panel prior to the launching of the first 'BC paybooc QR Payment Service' with international payment standard (EMV) specifications in the industry in order to enhance the convenience of the services to be rendered. As such, more than 200 ideas proposed by the customers have actually been reflected in actual services and operations of the company to date.

The unique '~& BC' Marketing of BC Card also involved participation of customer panels. △ Travel & BC (raffling of a special price for travel airline tickets) △ There & BC (discounts for performances and renowned restaurants in Daehakro) △ Reading & BC (discounts for books) are the outcomes produced by reflecting the experiences and opinions of the customers.

In addition, BC Card launched the '#My Tag' service for exposure of benefits customized for customers on the basis of big data capabilities to make contributions toward convenient consumption life of customers as well as supporting the marketing activities of and coexistence with small-and-medium business operators.

Mr. Mun-whan Lee, the President of BC Card, stated, "We are greatly honored for having been ranked #1 in the National Consumer Satisfaction Index for 11 years in a row for the first time in the credit card industry," and disclosed, "We will continue to put our utmost efforts to provide differentiated services from the viewpoints of our customers in the future with the attitude that the 'customers are the right answer'."

¹ National Customer Satisfaction Index (NCSI): It is an index for measurement of customer satisfaction jointly developed and announced by the Korea Productivity Center and Michigan University. It is a model capable of evaluating and quantifying the level of satisfaction on the products or services being sold to customers both at home and abroad. As such, it is being used every year as a reliable model for measurement of customer satisfaction in more than 30 countries throughout the world including in Korea and the USA.