[Photo] BC Card signed a business agreement (MOU) for financial and distribution data cooperation with E-mart 24 and Nielsen Company Korea at BC Card headquarters in Jung-gu, Seoul on the afternoon of the August 10th. After signing the MOU, BC Card CEO Choi Won-seok (the far right), E-mart 24 CEO Kim Jang-wook (the first on the left), and Nielsen Company Korea CEO Choi Kyung-hee (the middle) are taking photos.

BC Card (CEO Choi Won-seok) helps companies create new business revenue models through strategic cooperation for financial and distribution data convergence.

BC Card announced on the afternoon of the August 10th that it signed an Business Agreement with E-mart 24, the 2nd largest convenience store company, and Nielsen Company Korea, an investigation solution company, to develop a new business model that combines consumption, sales and product classification data. The business agreement ceremony was attended by Choi Won-seok, CEO of BC Card, Kim Jang-wook, CEO of E-mart 24, and Choi Kyung-hee, CEO of Nielsen Company Korea.

Through the three-party business agreement, they took a step further from existing combination of financial data (consumption) and distribution data (sales) by adding product classification data so as to lay the foundation for providing customized data for each company in the era of hyper-personalizing.

For instance, until now, manufacturers had been able to know only sales volume and market share of each convenience store according to the product. However, through the combination of consumption data, they also become able to understand customer purchase decision. Through this alias-processed combination information, companies can greatly expand not only customer contact points but also sales strategies, sales power, new product development for each target region, age, and time zone.

"We could be able to figure out product information that was not in existing consumption data so as to understand consumer's needs for products," said Byun Hyung-kyun, head of BC Card's A.I. Big-data Division. "We will actively support many companies to establish marketing strategies through big data."