Lost Ark Card surpassed 10,000 cumulative issuance within two days of its launch. Lost Ark Card is South Korea's the first exclusive game-specific PLCC (Private Labelled Credit Card) released on January 26 by BC Card (CEO Choi Won-seok) and Smilegate RPG (CEO Ji Won-gil) as specialized benefits for Lost Ark, South Korea's representative MMORPG.

Limited edition goods for 5,000 people who receive the cards on a first-come, first-served basis were also exhausted on the first day of issuance.

The two companies cited payment convenience, differentiated benefits, and card designs that gained consensus among users as factors for the success of the issuance.

Considering the characteristics of game users familiar with mobile payments, it is immediately issued with mobile cards before receiving a tangible card so that payment can be easily made through BC Card's "paybooc" app.

In addition, it provides a 10% discount on charging the Lost Ark game money "Royal Crystal" with the card, and provides a 0.5% (on all domestic/international offline member stores) or 1.5% (on online member stores except Lost Ark in-game store) in daily life without the conditions of previous month's performance.

In addition, the launch of eight card designs using popular characters in the game, such as "Mococo" and "Wei," is believed to have responded to various tastes of Lost Ark users.