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BC Card agreed with Jeju Bank to conduct ESG marketing for residents and tourists in connection with environmental protection and commercial district support at Jeju Bank's headquarters in Jeju City on the October 11th. The photo shows Choi Won-seok, CEO of BC Card (left), and Park Woo-hyuk, president of Jeju Bank.

The number of Jeju visitors, which averaged 850,000 per month in 2020, has recently exceeded 1 million (as of July, 1.07 million), and tourism conditions are improving, with the number of foreign visitors increasing due to the resumption of visa-free entry. However, sales in traditional markets, which are representative tourist courses, have decreased by an average of 11% per year, and problems such as environmental protection such as increased tourists and a large amount of waste generated by typhoons are emerging.

BC Card (CEO Choi Won-seok) announced on the 11th that it will launch ESG marketing with Jeju Bank (President Park Woo-hyuk) that can simultaneously revitalize local commercial districts and protect the environment.

This ESG marketing is the third collaboration project with municipalities after Ulleung-gun (April) and Busan-si (July) to revitalize major local commercial districts across the country.

On the morning of the 11th, BC Card CEO Choi Won-seok met with Park Woo-hyuk, president of Jeju Bank, and agreed to carry out ▲ revitalizing Jeju's sluggish commercial district ▲ implementing marketing to promote consumption of residents ▲ Realizing zero-waste to improve the environment in Jeju Island.

Earlier, BC Card found through data analysis that the number of visitors to Jeju Island has increased significantly every year since COVID-19, but the growth rate of sales in traditional markets has been relatively small. Accordingly, it proposed joint marketing to Jeju Bank to revitalize the sluggish commercial district in the province, including traditional markets.

In particular, the proportion of payments made by provincial residents, who drove sales in traditional markets, is decreasing significantly every year. So that BC Card plans to help visitors to traditional markets and revitalize commercial districts by providing various benefits at nearby merchants.

It also introduced various concept tourism courses so that more tourists can visit Jeju Island.

Through BC Card SNS (Instagram @bcard_official), it introduced four concept travel courses: ▲ Jeju Specialty Experience ▲ Whole Family Healing ▲ Hidden History Exploration ▲ Healing in Nature.

A project will also be carried out to showcase cleaner Jeju Island to tourists.

100,000 biodegradable bags will be delivered in collaboration with Jeju Bank to help customers enjoy convenient shopping while also practicing environmental protection. In addition, it plans to encourage customers staying at Phoenix Jeju Seopjikoji Resort to participate in environmental protection directly through so-called "plogging" events that pick up trash along with jogging.

BC Card CEO Choi Won-seok said, "We have prepared a marketing that combines BC Card's Big-data-based analysis capabilities with Jeju Bank's regional understanding and expertise to help attract tourists to Jeju Island, which is becoming a world-class tourist destination."

Meanwhile, BC Card plans to continue to discover and promote synergy projects at the Korea Telecom Group level in projects to revitalize commercial districts across the country, such as support for merchants and small business owners.