Business Overview - BC with the introduction of the card provides.
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Service

BC Card performs a wide range of marketing activities to continue expanding its market share domestically and internationally. We cater diverse needs of multiple member banks in terms of marketing services through maintaining maximum flexibility upon the foundation of integrated Marketing Platform.

Product development

  • Supports common product platform upon which wide variety of product services can be loaded that allows member banks to both lower cost and satisfy continuously changing needs of the market when developing card products. two different approach in Product Development can be offered to member banks :Product Push - common product designed by BC Card on its product platform with selection of services Product Pull - customized product developed by BC Card according to the specifications requested by member banks.

    Common Card Platform ｜Card Development & Renewals ｜Service Offerings Development ｜Premium card platform ｜New technologies ｜Offer Settlement by Services

Reward program

  • BE Card focuses on growing and retaining existing customers through incentives such as point reward program (TOP Points) and service contents platforms.

    TOP Service ｜ Reward operation outsourcing service

Commercial Services

  • BC Card also offers travel, cultural and financial services to customers tying them with our card product offerings. Such commercial services are based on card products and other additional offerings.

    Commerce-linked services ｜ Solution-linked services

Promotion Service

  • Member banks may request us to promote their card products and/or marketing activities on their behalf. Upon such request, we provide end-to-end agency service including target identification, planning, selection of channel, message development, designing promotional material, execution and feedback.

    Mass media promotion ｜ Direct mailing and online promotion

Target Marketing

  • Our target marketing is designed specifically on certain types/segments of customers for each member banks through detailed data analysis, segmentation, value creation, and implementation. Through this service, we assist our member banks to achieve their marketing objectives and provide customized execution plan on Time-to-Market Delivery. If requested, we execute the marketing on behalf of member banks.

    Market segmentation and targeting service ｜ Up-Sell/Cross-Sell service

Corporate Customer Marketing and Management Service

  • We offer specially designed service package with attractive value-added services to our corporate card customers. We design and develop corporate card products and related value-added services for our member banks’ corporate clients as well.

    General Corporate cards ｜Customized Corporate Cards